H&M Group is one of the largest fashion retailers in the world, and while its namesake brand is globally recognized – H&M has over 4,400 stores in 72 countries around the world – its sister brands are not. Despite this, management see these as important tools for growth in the future, INSIDER said. Hey, even I pop into H&M sometimes. H&M, I think is an okay store. They have sales every time I go. However, like anything else in life, H&M may not be everyone’s cup of tea.